How Search Marketing Works

The popularity of keywords can be defined in many ways, but the most commonly used metrics to determine a keyword’s value lies in the monthly search volume and cost per click. This can translate into competition with some additional data. Monthly search volume is the number of times the keyword is searched for on a specified search engine each month, and CPC is the cost per click that you would pay. If you were paying the search engine company on a pay-per-click advertising model.

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